Malaco ZOO

Cloetta, is with the ownership of Malaco, known for many brands including Läkerol, Skippers Pipes, and Juleskum. More than 50 countries sell products from Cloetta.

We created a clever kids suitcase that is available at border shops, on ferries, and in airports. The challenge was to design a packaging that appealed to kids, that presents the content effectively and is reusable in a second life. When the candy is opened, the luggage transforms into a play zoo for kids, complete with animals. Perfect for activating the kids on a long journey.