The Danish company Simple Feast was established in 2014 . The company creates delicious vegetarian and vegan meals. Both the conventional food sector and how we view food are challenged by Simple Feast.

Our goal was to create a reusable cooling box to replace the single-use box. The box also sought to defy sustainability expectations, thus we only used bio-based components. We even used bio-based coolant in the elements.

This innovative design, form, and functionality is made to fit Simple Feast’s portion trays. The cooling box is also the ideal bio-based “Cradle to Cradle” product because it can be recycled into new products.